Learn about how mobile friendliness, HTTPS usage, safe browsing, and a lack of intrusive interstitials contribute to a great page experience.

00:00 Introduction
1:21 HTTPS
2:35 Mobile friendliness
4:19 Intrusive interstitials
5:46 Search Console
6:25 AMP Pages
6:59 Conclusion

Page Experience explained on Google Search Central → https://goo.gle/34isDjH
Web Vitals → https://goo.gle/3cgBbuI
Safe browning checker → https://goo.gle/3xKSZaT
Mobile friendliness checker → https://goo.gle/3xWiFSl
Intrusive Interstitial background → https://goo.gle/2Ui8AjV
AMP Page Experience Guide → https://goo.gle/3gf5i92

Watch more Getting started with Page Experience → https://goo.gle/3xgTJUu
Subscribe so you don’t miss an episode Getting started with Page Experience → https://goo.gle/SearchCentral

#CoreWebVitals #WebDev #PageExperience

product: AMP – Page Experience; fullname: Patrick Kettner; re_ty: Publish;

Digital Marketing News;
http://webcertain.tv

Google has introduced a new penalty to dissuade publishers from using intrusive interstitial advertising.

The penalty was announced around the middle of 2016, but has only been active since 10th January 2017.

It affects pages that are reached directly from a Google mobile search page, but will not have any impact on any pages reached further down the click path on a website.

The introduction was announced by Google’s John Mueller and Gary Illyes, who explained that penalties would be applied to pages where interstitials either covered the main content, had to be dismissed before a page could be used, or appeared to be within the above-the-fold portion of the page but were inlined underneath the fold.

However, penalties will not apply to interstitials that were required for legal reasons, such as age confirmation or as an entry point for log in details.

The European Union is constructing plans to remove what it calls an “overload” of “annoying” cookie banners.

The plan is to allow users to set up general preferences for their internet use, as opposed to giving consent on every website they visit.

This would mean that websites would read the users’ preferences in their browsers, instead of the browsers downloading cookies for each site.

The European Commission’s vice-president, Andrus Ansip, said that these proposed rules would enable people to “be more in control of their settings”.

However, the idea has attracted some criticism from some technological quarters, with the Computer and Communications Industry Association questioning whether it was “better or worse” than the annoyance of cookies currently.

It was also noted that these changes may harm large online companies, such as Facebook, who rely on the information for advertising.

A survey has found that a company’s ethics plays a large part in the way that French millennials feel about brands.

GT Nexus and YouGov questioned internet users in France aged between 18 and 34 on the reasons that they had not bought from a ‘preferred brand’.

Whilst 29% said that quality problems played a part, a combined 34% of respondents said it was either because the company did not treat its employees well or because it was not eco-friendly.

These results have come out at a similar time to a report from Greenpeace, claiming that large brands such as Amazon, Samsung and Twitter were amongst the least eco-friendly firms out of the top 70 in the world.

The survey looked at the companies’ honesty regarding energy use, renewable energy behaviour, efficiency and public advocacy.

Samsung commented on the results, saying that it was “committed to an ongoing programme of lowering [its] impact on the environment”.

The results of both reports suggest that it is becoming increasingly important for brands to manage their own business practices.

Improve Digital has released its 2017 Video Market Map, looking at the continued growth of video across Europe.

According to Improve Digital, video is forecast to become what it calls “the most important growth driver” for 2017, with conversion rates online expected to continue to be higher than television advertising.

Kyra Steegs, Improve Digital’s senior director of video, says that the map also shows out-stream video continuing to grow apart from in-stream video in terms of “ad length, ad content, targeting and pricing”.

However, she warned that whilst online continues to creep ahead of television, the trend is not guaranteed to continue indefinitely.

She explained in an interview with Exchange Wire that “broadcast content providers are preparing themselves for the next step – programmatic TV”.

Steegs added that whilst collecting data from television viewers for advertising is not a possibility now, the increasing popularity of Smart TVs was making this possible for the future.

And finally, Yahoo is to change its name to Altaba.

The sale of the company to Verizon was reported in 2016, and once completed will result in a name change comprised of the words ‘alternative’ and ‘Alibaba’, the Chinese giant whom it has a 15% stake in.

The completion of the sale will also remove the six directors at the head of the business, including CEO Marissa Mayer, who has led Yahoo since 2012.

Google announced last week that beginning in January, they will penalize websites that use interstitials that they deem to be “intrusive”. The EdgeTalk crew had some strong opinions on the matter, listen to them here.

To listen to our full show: http://edgeofthewebradio.com/seo-podcast/erin-robbins-ginzametrics-connecting-seo-content-marketing-show-191/

This video is a segment from the 191st episode of Edge of the Web Radio with Erin Sparks (@erinsparks), Tom Brodbeck (@tbrodbeck), and Douglas Karr (@douglaskarr). To learn more about Edge of the Web Radio, visit our websites: http://edgeofthewebradio.com and https://www.marketingtechblog.com

Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana — but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/

https://www.jmoriartymarketing.com/blog/google-pop-up-penalty – We discuss the Google Mobile Intrusive Interstitials Pop Up Penalty of 2017.